So Here For It: ‘Moonlight’ Scores Major Box Office Debut Record, Brings In Impressive Opening Sales Despite Limited Release

Posted October 26, 2016

moonlight4

I told you back in August about the then soon to be released film ‘Moonlight,’ a drama, based on Tarell Alvin McCraney’s play In Moonlight Black Boys Look Blue, that documents black man’s life as he grows up in Miami and comes to terms with his homosexuality.

The film has been making waves over the country the past few weeks with private screenings at intimate theaters. Over the weekend, the film was officially rolled out to select theaters, and although it’s not a wide spread release-it is surely shaping up to be one of the year’s most successful releases.

via Forbes:

The picture scored (as of this writing) a whopping $414,740 opening weekend in four theaters, giving the A24 release a $103,675 per-location-average.

That number may go a little up or down when the final figures drop later today, but it’s assuredly the biggest per-theater-average of 2016, besting the $92,835 p.s.a. of Mike Birbiglia’s (also terrific) improv group dramedy Don’t Think Twice in its single-theater debut this past July.

It is the 26th film ever to snag per-location-average of over $100,000. Now inflation plays a role in that, as (for example) Aladdin debuted on two screens in 1992 and earned $98k per screen, a number which would be around $204k p.s.a. in 2016 dollars (thanks, as always, to Box Office Mojo for letting me play in their sandbox).

Kudos to the writers, cast and crew! I missed one of the private screenings in DC earlier this summer, but definitely have plans to see it this coming weekend.

Comments are closed.

Search the site

Looking for something in particular?

JoJo's Current Playlist

The Archive

Looking for something in particular?