50 Cent has slimmed down and stripped down for new ads for his luxury underwear line. 50 partnered with  Carmelo Anthony, Derek Jeter and Timbaland for the high end line FRIGO RevolutionWear and he is the leading man in the underwear campaign.

The undies will cost you a whopping $100 per pair due to their state of the art design and comfort. If that’s too much for your blood there is also a premium line that runs about $40 per pair. Check out some more snaps of him rocking the line and a promo video that explains why each pair is so unique.