August Alsina is expanding his brand and now diving into the fragrance industry.
The singer previously launched his Encina Wellness products, a “genderless skincare line made for melanin” according to the singer himself. His products have been doing well and he’s been marketing on social media with his reported beau, Zu.
The singer has now expanded the brand by debuting his first-ever fragrance, LE JOCE EAU DE PARFUM. Staying consistent with his brand, he has released some steamy promos featuring him and Zu to highlight the new scent.
You can order the scent and his other products HERE.
Outside of their promo, the couple is still going strong sharing photos on social media recently.