It’s here! after teasing its release last night, Trey Songz has unwrapped the world premiere of his interactive video for his new single ‘Touchin, Lovin [feat. Nicki Minaj].
Directed by Jason Zada, the steamy video allows viewers to “explore Trey’s fantasies” by selecting different objects throughout. Each choice prompts the next sequence of events in the video, which will vary depending upon your selection.
Trey says the interactive component was a way his fans could get even more, ahem, intimate with him: “I have a personal connection with my fans and I wanted this interactive video to be a way for them to get a glimpse into my world and my fantasies in a new way.”
The interactive video can be viewed on mobile with a free app. Once downloaded, the app will activate the video here.