Lil Nas X has had one of the best promotion and marketing strategies in years for his debut album ‘Montero‘ and on Friday, the highly anticipated project finally arrived.
The project features 15 tracks and appearances by Jack Harlow, Megan Thee Stallion, Doja Cat, Elton John, and Miley Cyrus.
Leading up to the release, LNX took to his social media channels to update fans on his “pregnancy” and on Thursday he officially went into “labor” as baby Montero was on the way. By midnight, the baby had arrived.
BABY MONTERO IS HERE!!! pic.twitter.com/9TzhXDuyPE
— MONTERO 🦋 (@LilNasX) September 17, 2021
The album also arrived with a new visual from the project for the single ‘That’s What I Want,’ which Nas calls his “favorite video I’ve ever made,” and features an appearance from Billy Porter.
Get into both the stream and the new video below.
Nas also visited ‘The Breakfast Club’ this week to promote the project and dished on the perceived “gay agenda,” his critics, specifically T.I. and Boosie, and his thoughts on people saying he is brainwashing kids. Get into that below.