The Game has just inked a very lucrative deal with underwear company Ethika, which he has worn in many of his infamous eggplant pics posted on his Instagram. After showing off the brand, free of charge, it looks like he will now get paid to do an exclusive line of undies with the company.

Via TMZ:

After Ethika sales soared from Game’s big revealing Instagram posts … the underwear line and rapper got to work on a new line of briefs, specifically for a deal with the rapper.

We got the first pics of the collection (junk-free, sorry) which will benefit Game’s charity, The Robin Hood Project. We’re told for every pair of the drawers sold, one will be donated to a homeless shelter.

The collab was pretty inevitable since sales spiked 500% after Game’s selfie went viral.

Game’s also promising a surprise for all paying customers. Here comes more junk.

I have a strong feeling, we will be getting even more eggplant action, modeling his line on his social media from here on out. Get into some snaps of the new line below.