Usher is just days away from the release of his highly-anticipated ninth studio album ‘Coming Home’ and his even more highly-anticipated Super Bowl Halftime Show performance.
Ahead of all of that, the R&B King has partnered with Kim Kardashian and her SKIMS brand for a new menswear campaign where he strips down and gets personal and intimate.
The campaign, announced Monday morning, will also be accompanied by a special limited-edition release of the singer’s upcoming album available exclusively on the Skims website.
Shot by Donna Trope, the campaign features two of the shapewear brand’s already-existing menswear collections: Skims Stretch, a collection of lightweight, ultra-soft pieces, and Skims Cotton, a lineup of essentials built from a soft, mid-weight cotton blend with built-in recovery. The latest menswear drop will also include four new colourways: Stone, Midnight Blue, Military and Oxblood.
“When I was asked to partner with Skims Mens, I was so humbled,” Usher said in a statement. “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.”
“Launching this campaign ahead of multiple career milestones feels like a full circle moment, with Skims supporting the release of my new album, ‘Coming Home,’” he continued. “With the way that I move, being this comfortable in what you wear is essential. Skims is about embracing who you are, inside and out, and feeling empowered to express yourself authentically.”
In tandem with the campaign, Skims will also release an exclusive, digital-download version Usher’s upcoming album, featuring an alternative cover and bonus track “Naked.” The special-edition version will be available on the Skims website the first week of release, starting Feb. 8 at 9 p.m PT.
via
You can check out the Skims Men’s collection via Skims.com from Feb. 12 at 8 a.m. and get into Usher’s new ad shot by Donna Trope below.
