Crews 
With Samsung Galaxy clearly dominating the pack, in the army of cluttered smart devices, Apple has decided to step up their game in an attempt to compete with the powerhouse brand.
Research firm Gartner Inc. estimates that Apple had a 14.4 percent share of the world’s smartphone market in the second quarter of this year, No. 2 behind Samsung’s 31.7 percent, so they have reason to feel threatened.
This week the company held a press conference and unveiled details surrounding the two distinct versions of their iPhone line, including a budget friendly one made of plastic.
The lower-cost iPhone 5C (above) will be available in five colors – green, blue, yellow, pink and white. CEO Tim Cook calls it “more fun and colorful” than any other iPhone. The 5C has a 4-inch Retina display and is powered by Apple’s A6 chip. It also has an 8 megapixel camera, live photo filters and a rear cover that lights up. The plastic iPhone 5C will cost $99 for a 16 gigabyte model and $199 for a 32 gigabyte model with a two-year wireless contract. Without a contract, the 5C costs $549 and $649 depending on memory size.
The second phone, the iPhone 5S (below), is “the most forward-looking phone we have ever created,” said Phil Schiller, senior vice president of worldwide marketing at Apple. It will come in silver, gold and “space gray” and run a new chip, the A7 that is up to twice as fast as the A6. including several automatic features designed to produce better photos. It has a larger pixels and a larger aperture, which helps capture more light. The phone also has a “true-tone” flash feature that is designed not to clash with the colors in the room or a person’s skin color -says Schiller
The camera, called iSight, has “auto image stabilization,” which helps avoid blurry pictures, and a slow-motion camera for video. A “burst mode” can take 10 frames per second as long as you hold your finger on the shutter
The 5S also includes “Touch ID,” which reads fingerprints at a “detailed level,” Schiller said. He said it is “fun and easy” to teach the 5S about your fingerprint and once you do, you can just touch the home button to unlock the phone. The company said fingerprints will not be stored on its servers.
Both models will be on sale on Sept. 20 in the U.S., Australia, China, Canada, France, Germany, Japan, Singapore and U.K.
Apple is also set to launch their new iTunes Radio on September 16! Get details HERE
Via Billboard
