JAY-Z has long been a fan of exclusivity at least when it comes to social media, but now the iconic rapper/and entrepreneur has officially caved in and joined Instagram–but for good reason!
On Wednesday, HOV created his first-ever Instagram account under the handle @JAYZ, to coincide with the Netflix release of his new film ‘The Harder They Fall‘ which he serves as Executive Producer.
As expected, his first and only post is a poster for the film, meanwhile, his IG story features a countdown to the release of the film which is officially out today.
View this post on Instagram
At the time of posting (Wednesday morning), he has alreadry clocked in over 1.6 million followers and counting.
Check out the trailer for ‘The Harder They Fall’ below.