JAY-Z Joins Instagram In Honor of His New Film ‘The Harder They Fall’ Arriving on Netflix, Lands Over 1.6 Million Followers In Minutes

JAY-Z has long been a fan of exclusivity at least when it comes to social media, but now the iconic rapper/and entrepreneur has officially caved in and joined Instagram–but for good reason!

On Wednesday, HOV created his first-ever Instagram account under the handle @JAYZ, to coincide with the Netflix release of his new film ‘The Harder They Fall‘ which he serves as Executive Producer.

As expected, his first and only post is a poster for the film, meanwhile, his IG story features a countdown to the release of the film which is officially out today.

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by JAY-Z (@jayz)

At the time of posting (Wednesday morning), he has alreadry clocked in over 1.6 million followers and counting. 

Check out the trailer for ‘The Harder They Fall’ below.

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