The final totals are in for R&B bad boy Chris Brown and fellow R&B vet Monica after releasing their respective new projects last week.
Monica took the old school approach to her album roll out with a nationwide tour as well as an extensive promo trail which included stops at “Wendy”, “The Breakfast Club”, “Hot 97” and more.
Meanwhile, Chris took the more modern digital approach by releasing a free mixtape weeks before the album’s unveiling to boost interest in the project. He also rolled out several consecutive visuals the week of the project’s release leading up to the on sale date.
Well whose strategies worked best? Find out below via Billboard:
Chris Brown’s new Royalty album clocks the top debut of the week, bowing at No. 3 with 184,000 units (162,000 in pure album sales).
In terms of straight sales, Royalty nets Brown his largest sales week since his 2011, when his F.A.M.E. album started at No. 1 with 270,000 sold.
Royalty is Brown’s eighth consecutive top 10 album (and all of his releases have made the top 10). It follows his collaborative album Fan of a Fan: The Album (with Tyga) earlier in 2015, which debuted and peaked at No. 7 (with 51,000 sold in its first week). Previous to that, Brown released the solo set X in 2014, which bowed and peaked at No. 2 (145,000 sold first week).
As for Monica, the singer clocked in 35,656 (33,718 pure sales) for “Code Red” and landed a #27 debut on Billboard 200.


