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  • ERYKAH BADU LEADS GIVENCHY’S NEW SPRING 2014 CAMPAIGN
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ERYKAH BADU LEADS GIVENCHY’S NEW SPRING 2014 CAMPAIGN

Crews December 11, 2013

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Givenchy’s Ricardo Tisci handpicked soul songtress Erykah Badu to front his spring 2014 campaign. “Erykah, she’s an icon- come on!”, he states. He also goes on to say that Badu is one of the most stylish women he’s ever met. Maybe she was the inspiration for the African meets Japanese motif throughout the spring collection. Another highlight of the campaign is the fact that the models are all women of color (Asia Chow, Riley and Maria Borges). “What I want to do with my advertising campaign is spread the love. Already now it’s been three seasons that I’ve been using people that express something—they are great artists, or beautiful women, or stylish women, or models that I really believe in. It’s kind of a family portfolio.”

The designer is one of few who uses women of color all season long. Tisci is credited with discovering Joan Smalls, who now is now one of the top working models in the industry today. He goes on to say, “Me, I was one of the persons who ended up not being touched by this. I discovered Joan Smalls, I discovered Maria [Borges]. I discovered a lot of black girls, and I’ve been always supporting them. For me, I grew up in a family and I grew up in a culture, an education, that we all are the same.”

 

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