Hot off the heels of the controversy surrounding his association with Barneys New York rap superstar Shawn “Jay-Z” Carter announced his launch into the fragrance world. His first cologne is titled GOLD and will exclusively launch with the upscale retailer on November 20th and rollout to Macy’s, Nordstrom, Sephora, Dillard’s, and Ulta on Black Friday November 29th. The price ranges from $39-$79 depending on size.


