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As fans wait for pop titan Rihanna to release her new music, the singer is staying busy as well on other fronts and now has another accolade to add to her resume. Riri has just been named the Creative Director of Puma. Via WWD:
The seven-time Grammy Award winner and CFDA’s Fashion Icon laureate, who will officially take up her new role in January, flew in to Puma’s headquarters on Monday night for her first creative session with the design team, picking out colors and fabrics, discussing styles and the line’s overall direction.
As part of a multiyear partnership with the activewear firm, Rihanna will tackle Puma’s fitness and training line, which includes apparel as well as shoes, “design and customize classic Puma styles and create new styles to add to the Puma product portfolio,” the company said.
Riri confirmed the news by taking to her Instagram to share some snaps of her signing the paperwork and at the PUMA offices.
