Crews 
Yesterday, it was announced that Solange Knowles was tapped to be the Art Director and Creative Consultant for PUMA. Anyone with an eye for fashion sees this collaboration as a no brainer since Ms. Knowles is the epitome of downtown eclectic cool. Her first project debuting February 2014 will be the Girls of Blaze Disc collection. To amped up her creative juices she pulled four emerging talents to put their own unique spin on the classic PUMA sneaker and this will be the first time in history that the shoe will be offered for women. She released her official statement on Instagram that read:
After years of art directing my own projects and visuals (music videos, photo shoots, album artwork, web content ect)…..I am SO EXTREMELY EXCITED to finally announce that I am now able to apply my passion for all things design into my new position as an Art Director and Creative Consultant for the iconic @PUMA!!! It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. Ive had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artist, photographers, graphic designers ect. to create activations that really celebrates both mine and Pumas approach and philosophies. Over the summer, I paired 4 incredible designers @gerlanjeans @williamokpo @softcircle (Hisham Bharoocha) to interpret the classic (and one of my personal fave) Puma Disc each in their own distinctive aesthetic’s to present “GIRLS OF BLAZE” inspired by the sights and sounds of Brazil. I couldn’t be more excited about the result. The shit is wild, and come February I hope you will be just as in love as I am. The This has been a dream job, and the ride has just begun!
