Janet Jackson announced her return to the music scene just weeks ago and already has shaken things up like only she can do. Her ‘Unbreakable’ World tour is currently selling out in multiple cities and is in high demand prompting the icon to add a slew of new dates to the trek as revealed last week. However some are critiquing the impact and the sound of her lead single “No Sleeep”.
BMG execs however are quite pleased and are speaking out on the track, its success and say the song is doing exceptionally well for a single that just dropped, has no supporting visual or major promo. They also say it was just intended to be a tease of what is to come and that the album itself will definitely be a must hear. Via CNBC:
“NO SLEEEP,” the debut single from Janet Jackson’s long awaited first studio album in seven years, keeps on climbing the charts, claiming the #5 spot on the Urban AC chart only three weeks after its debut. It was announced jointly by BMG, Live Nation and William Morris Endeavor. The sultry single saw a four position jump from last week. “NO SLEEEP” has also seen a jump on Billboard’s Adult R & B chart, claiming the #6 spot, increasing its position from last week’s #8 spot.
“‘NO SLEEEP has completely taken us by surprise by how quickly it has taken off,” said Jon Cohen, EVP, Recorded Music, BMG US/ Vagrant Records. “What was meant to be a laid-back introduction to the campaign has taken Urban AC by storm, hitting the Top Five within three weeks and has sold 60,000 singles in two weeks. All I can say to all of Janet’s fans is ‘Wait til you hear the rest of the album!'”
“Fans across the continent have been showing Janet Jackson that their love for her and her music is ‘Unbreakable,”” said Brad Wavra of Live Nation. “Ticket sales are on fire, we continue to add shows as demand for tickets is unprecedented.”
Keith Sarkisian of William Morris Endeavor notes, “We’re seeing an incredible response to the ‘Unbreakable’ Tour. Janet’s fans are thrilled with her new music and that she is touring again, shown by multiple sellouts around the country at venues like The Forum, Air Canada Center and Blaisdale Arena.”

