Crews 
Just in time for Throwback Thursday, and almost exactly 20 years since its release, Ghost Town DJ‘s have returned to the Billboard Hot 100 with their 1996 summer smash “My Boo.”
The resurgence of downloads and streams, comes courtesy of the recently viral meme called the running man challenge, which happens to feature “My Boo.” The meme was initially sparked by videos shot by Kevin Vincent and Jeremiah Hall, two high school students from New Jersey, but has since gone on to clock in major spins which ultimately has counted towards the sales of the song.
Via Billboard:
“My Boo” re-enters the Hot 100 at No. 29, besting its previous peak of No. 31 — achieved on the Oct. 12, 1996 chart. It concurrently returns to the Hot R&B/Hip-Hop Songs chart at No. 14, topping its original No. 18 peak (Aug. 24, 1996 chart).
The meme, and “My Boo,” was given a boost when University of Maryland basketball players Jared Nickens and Jaylen Brantley mimicked the original videos and uploaded their edition to Nickens’ social media accounts. Since then, several athletes, including players from the Miami Heat, Los Angeles Dodgers and Denver Broncos, have made their own versions, creating a wave of activity for the ’90s hit.
The song sold 35,000 downloads in the U.S. in the week ending May 5, according to Nielsen Music (up 47 percent compared to the previous week). In turn, it debuts at No. 8 on the R&B Digital Songs chart. Domestic streams for the cut skyrocket to 12.3 million plays during the tracking week — up 147 percent. Of the total streams, 80 percent come from YouTube, while 1.5 million Spotify plays also contribute toward the charts.
Back in 1996, the music video for “My Boo” was a staple on MTV and the track became one of the summer’s top hip-hop hits, reaching No. 2 on the airplay-driven Rhythmic Songs chart – spending 19 weeks in the top 10 from July through November.
In 2013, R&B singer Ciara sampled the song for her single “Body Party,” which reached No. 22 on the Hot 100 (July 27 chart). Other artists, including Mariah Carey and Pitbull, have also incorporated the track in their music. Carey’s 2010 track “H.A.T.E.U. (Remix)” alongside Jermaine Dupri, featuring OJ Da Juiceman, Big Boi and Gucci Mane, reached No. 72 on Hot R&B/Hip-Hop Songs, while Pitbull’s “Secret Admirer,” feat. Lloyd, was a Rhythmic Songs hit, peaking at No. 28 in 2007.
Major Kudos to Ghost Town DJ’s for getting now getting some new money rolling in. Personally, I have continued to play the song long before the viral return, so in honor of the track-lets make it today’s Throwback Thursday. Enjoy!
